About Me & The Team

My Name is Verity Mockford and I am absolutely obsessed with dogs! Since a young age my passion has happily taken over my life!

When I finally decided to pursue a career in dogs, I was 14 years old and start work experience at the Sussex Canine Centre where I became an under study in grooming and behaviour. This then lead to working in kennels, rescue centres, doggy day cares, dog grooming salons and so on, which gave me the taste of the business I would like to own, run and teach, this is when I discovered Plumpton college.

I was at Plumpton college for 5 years, enrolling on all the animal care course they could offer me.


*Extended Diploma In Animal Management,

*Dog Grooming 1, 2 & 3 Advance level, (City &Guilds Qualified)

*Canine Behaviour 2 & 3 Advance level,

*Canine First Aid,


-Self development-

*Reiki Practioner level 2 in tuned.

*Puppy Training coach course 

*Canine Sensory Enrichment course,

*Pet Bereavement Counsellor diploma course.

*Dog Agility Instructor course. 

-Current studies- 2020

 ABC Awards level 3 Certificate Canine Hydrotherapy Course  

I can't talk about my career with out a mention of my own pooch Winnie!

She is my first ever dog and is such a character when we are on our own. I have learnt so much from bringing her up. I can't imagine my career being where it is now without her help!

Claire Moth

Claire has a real passion for dogs, she is qualified level 2 dog groomer and Canine first aid trained. She has worked in many other salons and  is planning on starting her level 3 advance dog grooming course from November this year with Plumpton college. 


" Over a year ago whilst I was working a 9-5pm job, I realized that it wasn't the life for me and I'd prefer a more practical job. I knew it would have to be with dogs, having always been a massive dog lover! So I made the easy decision to leave my job to start an intensive course and haven't looked back! I am very excited to be apart of  Paw By Paw's team!"

Took my little Loki back for his 2nd "fancy do" over the moon with it! My little Yorkie is quite the fuss pot, but Verity is amazing with him and achieves the impossible considering he's such a wiggle bum. 10/10 service, super friendly, perfect cut, couldn't be happier x

Kirsty Mckenna

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